Last month I posted about the the strength of the pirate skull and cross brands (here)
Having managed to indulge in some highly prized personal reading time for once, according to David Cordingly, contrary to what I always thought, most pirates careers only lasted two and half years at most! And this usually ended in death by hanging, prison or death from the treacherous/adventurous conditions. The most successful new when to quit and invest into other areas of business but these were few and far between. The majority of loot was taken on haphazard planning and pure luck.
This led me to thinking about the approach of most staff to brands – short term burn out from living on the treacherous side of branding. The successful brands appear to keep a straight line with a strategic vision. The rest appear to change or react haphazardly whenever the market changes tack on a whim and whimsie.
The average length of staff in a marketing post is remarkably similar to that of the lifetime of a pirate – two and half years!
So is the fate of the company brand likely to suffer the same fate as the pirates?
Tags: branding, burn out, david cordingly, pirates
