TechCrunch article about VideoEgg’s new development for intelligent ads with Video. Beats the YouTube model which is apparently struggling despite the 1billion views it gets a day!
Today, VideoEgg is launching five new kinds of Web video ads. They are called:
* LIVE: Use real-time RSS feeds to continually update the ad experience
* LOCAL: Deliver zip code-specific messaging
* RICH: Easily deploy and track a rich multi-video ad experience to increase user interactivity
* SHOP: Bring the browser to the user, merchandising multiple items in a single real-time ad experience
* SHARE: Viral capabilities help spread the message through virtually any communication or social channel……VideoEgg only charges advertisers if viewers engage with the ads in some way. Otherwise they are free. They call it a cost-per-engagement (CPE) model, as opposed to cost-per-thousand views (CPC) or cost-per-click (CPC).
All sounds a great and simple step forward but aren’t these things very obvious?
