death of the newspaper front page?
Post from David Weir via Bnet.com on Google News development from Google’s Richard Gingras - here
Covers the importance in future of taking into account the long-term development of a news story, the arc of a story. He describes that the front page of the web news is no-longer as important in the same way that the album is losing out to the single song due to the MP3 format – an ‘atomisation’ of the feature.
Wikipedia, alternatively highlights how it could be done and how it continuously generates high ranking hits for live topics due to it’s running nature. Rather than stopping with a news story this could be linked up and run on in the same way avoiding that here today, gone tomorrow approach and benefiting your Google News ranking searches.
It sounds like common sense in this day and age but also a real shift in mindset to make sure you can practically deliver it. PR and corporate wise alot of the models of solely news posts everyday with little else seem already well outdated.
Tags: Google, Google News, journalism, news, PR, Search Engine
