Seth Godin’s got a new book out all about using tribes to market. He’s backed this up by producing a very nice 200+ slide filled slideshare.net presentation (cleverly obvious as this is the very product he’s promoting). Some of it I remember researching over 10 years ago for a dissertation so I don’t think it’s too new or rocket science but I certainly feel that it’s much more pertinent now with the development of the web and web 2.0.
I’ve embedded it below but view it in full with the notes on as all the details are here.
5000+ views since I stumbled on it. Some interesting comments too.
Tags: Communications, marketing, PR, seth godin, tribal marketing
