The story links the social media

By Paul Adamson

Summarisation by small business tools.com – of  a presentation by Kyle Flaherty, The Critical Cornerstone of Successful Social Media Marketing – here.

A nicley succinct summarisation of what everyone else is saying;

the story you tell is vitally important. It is a necessity to make it coherent and co-ordinated through everything you do including twitter, blogs, Facebook etc. It is the key in linking everyone to your brand, product, service, banana whipping factory, sheep mobile sheering fluff maker, web what-ever 2.blah blah etc…

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