Tribal Marketing Unlocked by Seth Godin’s

Seth Godin’s got a new book out all about using tribes to market. He’s backed this up by producing a very nice 200+ slide filled slideshare.net presentation (cleverly obvious as this is the very product he’s promoting). Some of it I remember researching over 10 years ago for a dissertation so I don’t think it’s too new or rocket science but I certainly feel that it’s much more pertinent now with the development of the web and web 2.0.

I’ve embedded it below but view it in full with the notes on as all the details are here.
5000+ views since I stumbled on it. Some interesting comments too.

Increase your news post Google rank by writing in arcs & the death of the newspaper front page

death of the newspaper front page?

Post from David Weir via Bnet.com on Google News development from Google’s Richard Gingras – here

Covers the importance in future of taking into account the long-term development of a news story, the arc of a story. He describes that the front page of the web news is no-longer as important in the same way that the album is losing out to the single song due to the MP3 format – an ‘atomisation’ of the feature.

Wikipedia, alternatively highlights how it could be done and how it continuously generates high ranking hits for live topics due to it’s running nature. Rather than stopping with a news story this could be linked up and run on in the same way avoiding that here today, gone tomorrow approach and benefiting your Google News ranking searches.

It sounds like common sense in this day and age but also a real shift in mindset to make sure you can practically deliver it. PR and corporate wise alot of the models of solely news posts everyday with little else seem already well outdated.

Going viral with your video successfully

A useful post (here) on Hubspot.com blog about creating a successful viral video, from CEO Eric Guerin of Smartmarket Movie. All obvious and common sense but all helpful.The example and the comments highlight the simplicity of this.

One line take outs from Guerin are:

1. Objective, plan and measure – tubemogul.com offers good Free service (with premium alternative)
2. Use originality, avoid overkill on sales banta’
3. Less than 3 minutes – e.g. Blendtec Videos have been viewed 30million times and online sales increased 500%
4. Fantastic description, tags and meta data all extremely important to making a difference
5. Fertilise the web with links and embeds – wherever possible and relevant including comments etc

Buzz Marketing Connectors 1:50 ratio

Simple presentation on Buzz/word of mouth marketing from Slideshare.com, biggest pick up is from slide on 6 degrees of separation slide 28 – people know approx 50 people (obvious but useful) – have a look.

Digg contemplate GeoTagging

The ability to generate a surge of interest in your website can be easily applied from the well documented social news site – Digg

Now the site’s appears to be looking into tying this to geographical locations.

Taken from Webware.com post from Caroline McCarthey on one of Digg’s events;

“A few genuinely good ideas came up: one question suggested “geotagging” for stories to group them into local news stories, something that could make the site legitimately compete with sites like Outside.in and city blog networks like Gothamist. “Yes,” [Kevin] Rose said. “We’ve thought about this as well and it would be really cool if we could start to group different events around you.” Adelson added that Digg has “a few projects on the way…think 2009, realistically, for some of this stuff.”

Once more this indicates a move towards embedding geographic data into posts which is likely to have a long lasting effect on press release copy.

Do your promotional items really help generate business?

A short but sweet couple of examples from Leah Messinger at imediaconnection.com about the return on investment of promotional goods in the US tech world.

http://www.imediaconnection.com/content/19833.asp

Marketing Direct Magazine has a great set of examples of what can work every month.

Long and short of it – target and be creative.

Is there any point? Short of putting unique URLs on every piece they can be very hard to track how well they work. Is it the creative, copy or just personal follow up that really generates the sale – does it matter?

Is it just nice to have something different to generate new conversation

Real Marketing Budgets and Marketing staffing levels – Housing Association Marketing Benchmark 2007

Housing Association Marketing Benchmark 2007 presentation for Housing Corporation led North West Communications Forum. Thanks to everyone who took part – a first of its kind!
Covers brief of marketing spend, staffing ratios and approaches to strategy for UK Housing Associations (mainly in the North West)

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Social Orgs Awards For Social Technologies

Catalyst Awards launched with the 3rd Sector Gvt backing. To celebrate, promote and further Social Organisations use of Social technologies

PR Inspiration Using Useless Numbers

Comparisons are fantastic for getting journos to pick up your release. There even better for readers who can’t fathom the enormity or tiny nature of your product.

Now there’s an online site that gives you comparisons to the random numbers you’re plugging into your press release – can’t find inspiration any where else try – SensibleUnits.com.

webware link for original article

The New Press Release – ‘The Social Media Release’

Not content with having just one category for press releases apparently PR now has many heads to choose from – there are now several:

1. The standard press release (old skool and dying according to tech people)
2. Search Engine Optimised (SEO) Releases – that sit on your website/news sites
3. Social Media Releases (SMR) – releases to bloggers, online press and customers (a very shortened version).

The Evolution of the Press Release by Brian Solis on techcrunch.com gives an intriguing background to this. Without trying it I’m still slightly in the dark but it seems to make sense.

Check out the mass of comments at the bottom of this as there are some useful illustrations and links on the back of the article